Functional Medicine
Integrates personalized health data to identify root causes of chronic conditions. It empowers practitioners with tools for diagnostics, treatment planning, and patient tracking.
Role
Lead Designer
Artifacts
Flows, Wireframes, Prototypes, UI Design
Industry
Healthcare
Market
Global
Setting the Stage / The Brief
Design a comprehensive Functional Medicine software aimed at helping practitioners identify root causes of chronic health issues through personalized patient data. The platform integrates symptom tracking, lab reports, lifestyle inputs, and clinical timelines into a single, intuitive interface. It enables practitioners to create tailored treatment plans, visualize progress, and communicate effectively with patients, streamlining both diagnostics and ongoing care.
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The Objective
Encourage patients to sign up to solve chronic issues through a functional medicine approach, generate trust, and ensure seamless onboarding and engagement.
High-Level Features
Designed key experiences across the user journey including a high-conversion marketing website, seamless product onboarding, an intuitive patient dashboard, plan tracking interface, and a streamlined supplement purchase flow all backed by smart automation and clear visual metrics.
The Journey / Execution Path
01.Discovery
Engaged with stakeholders, clinic owners, and doctors to understand workflows and identify key gaps in the process.
02.Journey Mapping
Visualized the complete user journey through detailed flow diagrams to uncover pain points and opportunities.
03.MVP Definition
Separated MVP and non-MVP features to prioritize work for upcoming sprints and align with development timelines.
04.Ideation & Wireframing
Explored various user experiences through detailed flows and wireframes, focusing on usability and clarity.
05.Visual Design & Branding
Established a cohesive visual language, brand direction, and finalized the design system for consistency.
06.Design Delivery
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Key Wins / The Solution
This structured approach ensured a deep understanding of user needs and clinical workflows. By prioritizing clarity, usability, and scalability, we crafted a solution tailored for real-world functional medicine practice. The final output balanced business goals with a seamless user experience ready for development.
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This structured approach ensured a deep understanding of user needs and clinical workflows. By prioritizing clarity, usability, and scalability, we crafted a solution tailored for real-world functional medicine practice. The final output balanced business goals with a seamless user experience ready for development.
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